If you like many people resisted the call to make the 'big switch' over the last couple of years and have stayed loyal to the ESB you must have been happy to hear the fanfare surrounding the headline price reductions announced by the ESB as they are now allowed to complete in the market again.
You would imagine your loyalty would be rewarded and all existing customers would move automatically to the new lower tariffs, unfortunately this is not the case, you need to opt in to the new plan. Details are available on https://www.esbelectricireland.ie/switchchange/allPricePlans.htm .
A somewhat sneaky tactic that relies on the ignorance of their existing customers.
FS
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